Logo design for newly founded business, Blossom, who offers animal assisted therapy services to a varied clientele. Blossom’s vision is to open a therapeutic riding centre, which made it essential to incorporate that concept into their logo and identity. With that in mind, we designed a logo around the idea of combining 3 horseshoes, each representing the therapist, the animal, and the patient, to form a flower shape. We added a “seed” at the heart of the “flower”, which represents growth and development. Business cards were designed and printed on a 34pt uncoated paper, with a debossed logo on one side.