Creative direction, marketing and business development work for JimmyRum, a craft rum distillery based in Victoria, Australia. We developed the logo, brand identity, packaging concepts, various marketing materials, and interior layout and signage. We also collaborated with a Melbourne-based marketing agency and copywriters to develop the brand story and strategy. On the digital side, we worked on social media content and managing the preliminary version of the website. The distillery is due to open in 2019.